I would describe the Rimmel Apocalips as melted lipstick (feels like a lipgloss, but has the coverage of a lipstick), but Rimmel claims it's the rich colour of a lipstick enhanced by a satin smooth shine & that it's neither a gloss or lipstick. The texture is like a velvety lip cream. The consistency of these products is great, it's super creamy and opaque. Super pigmented and creamy. The application is amazing. No problem at all with stickiness.
The packaging, name, formula and color selection is what made me buy the product! Never judge a book by the cover, they say, but I was pleasantly happy with these product! The smell remind me of cucumbers, it's an okay smell in my opinion.
The lasting power/color payoff of the Apocalips is amazing! It last a long time. Altough the glossy finish fades away throughout the day the color will last for a while. What you see in the tube is what you will get on your lips, maybe even a bit more pigmented!!
In my collection of Apocalips at the moment I have two:
Celestial-
A pink mauve which a great neutral/every day/wearable color.
Big Bang-
The perfect classic bright red with blue undertones. SUPER pigmented.
Overall, I can say that I am truly obsessed with Rimmel's Apocalips and that I actually want the whole collection of 8 shades. (wishful thinking) They we're so worth the long wait! I'm super stocked on these little gems!
Follow me/Contact me:
Twitter: www.twitter.com/sparklethiscity

